Analytics Pro delivers AI-powered weekly reports that show you what's working, what students are really asking, and exactly what to improve in your knowledge base.
Every Monday morning, instead of staring at raw numbers, you receive a full analysis from Marya that reads your week's data and surfaces the insights that matter.
Marya · Travelling Languages
Day-3 follow-ups converting at 42% — well above industry average of 25%. Italian enquiries up 28% week-over-week, suggesting your recent social campaign is working.
Wednesday volume spiked to 18 emails (avg: 7). "Visa support" mentioned 9× this week but not covered in your knowledge base. Students are abandoning the thread after your response.
1. Add visa FAQ to knowledge base section 4
2. Consider cover for Wednesday spike
3. Update accommodation info (50% more questions)
When students ask a question your knowledge base doesn't cover well, Marya still responds — but the answer is weaker. Analytics Pro identifies these gaps every week so you can fix them.
Questions not well covered this week
9× asked "Do you help with visa applications?"
→ Add to FAQ section 4.2. Draft: "We provide visa support letters and guidance for student visa applications to Irish Embassy..."
6× asked "Can I pay in instalments?"
→ Add to Pricing section. Draft: "Yes, we offer flexible payment plans. Full payment upfront receives a 5% discount..."
3× asked "Is there a gym near the school?"
→ Add to Local Area section.
Understand the real questions behind your email volume. Not just counts — but trends over 4 weeks so you can spot shifts in student interests before they affect your bookings.
4-week view · Feb 10–16
18× Course prices 14× Start dates 9× Visa support ⚠️ 12× Accommodation ⬆️+50% 6× Class sizes
🇬🇧 English 52% · 🇮🇹 Italian 28% ⬆️ · 🇪🇸 Spanish 12% · 🇫🇷 French 8%
Basic Analytics sends plain text. Analytics Pro sends a polished HTML email with colour-coded metrics, charts, and sections your whole team can read at a glance.
Basic is included free. Pro is the upgrade that makes your data actionable.
| Feature | Basic Included FREE | Analytics Pro €99/month |
|---|---|---|
| Weekly report email | ✓ | ✓ |
| Monthly interaction count | ✓ | ✓ (with billing period) |
| Total emails processed | ✓ | ✓ |
| New vs returning students | ✓ | ✓ |
| Follow-up conversion rate | ✓ | ✓ |
| Bookings detected | ✓ | ✓ |
| Average response time | ✓ | ✓ |
| Courtesy forwards count | ✓ | ✓ |
| AI-generated recommendations | — | ✓ |
| Knowledge base gap analysis | — | ✓ |
| Top questions analysis | — | ✓ |
| Language distribution trends | — | ✓ |
| 4-week historical trends | — | ✓ |
| Beautiful HTML email | Plain text | ✓ Full HTML |
| Report format | Plain text | Colour-coded HTML |
"Analytics Pro showed us that 30% of our Spanish enquiries were asking about visa support — something we'd never noticed because we were reading hundreds of emails manually. We added a FAQ section and conversions from Spanish students jumped the following month."
— Language School Director, Dublin (Beta Customer)Add it when ordering your agent, or ask us to enable it on an existing agent. Cancel anytime — no lock-in.
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